I just moved from the big smoke to a smaller community. What will it mean for business and … well, life? Written by Daniela Cavalletti 6 min read Sea change, tree change … big changes are in the air. I just up and left my home in bustling...
Is the sky falling when it comes to businesses and Facebook? Not quite – opportunities still exist. But to survive the new rules of engagement, your Facebook marketing needs some solid rejigging. Written by Daniela Cavalletti 6 min read I’m not a huge Facebook fan and may not...
An interview is usually the first step to creating great copy, but not everyone finds it easy to ‘say what they mean’ when put on the spot. Here are some tips on being interviewed for content creation that will help you find your voice –...
Writing confident, engaging content is crucial for your business success. Alas, it’s a skill that comes with its own set of rules ...
Working with the right copywriter will give you the competitive edge as staying top-of-mind is getting harder and harder. Written by Daniela Cavalletti 7 min read Every successful business is built on a simple set of sales and marketing premises. One of them is a process during...
Whatever you say (or do) in your business – your sales or marketing – needs to follow the ARM Principle to cut through the wild online noise: being authentic, relevant and memorable. Written by Daniela Cavalletti 4 min read It’s that time again – you have to write...
Email marketing is like door-knocking. It’s hard. It takes certain understanding and skills to have someone’s door opened to you and being allowed in. Written by Daniela Cavalletti 4 min read Have you ever had someone knock on your door trying to sell you something? Perhaps a...
Proper grammar and punctuation are not just for copywriters and other wordnerds – getting them right can save you face and big bucks in business. Written by Daniela Cavalletti 4 min read You might think us writers, we’re gentle folk. Quietly shaping words into sentences, carefully assembling them...
Be Bold! One of the best ways to increase your sales and bottom line is through a strong content marketing strategy. Written by Daniela Cavalletti 8 min read Do you ever feel like your business is fading into the background online? Are you beating your head against a...
Want to get noticed around the world? Here are my 13 dos and don’ts when writing for a global audience of international clients. Written by Daniela Cavalletti 8 min read I’ve just come back from visiting an international mix of clients, family and friends in Europe. I spent...
