Email marketing is like door-knocking. It’s hard. It takes certain understanding and skills to have someone’s door opened to you and being allowed in. Written by Daniela Cavalletti 4 min read Have you ever had someone knock on your door trying to sell you something? Perhaps a...
Proper grammar and punctuation are not just for copywriters and other wordnerds – getting them right can save you face and big bucks in business. Written by Daniela Cavalletti 4 min read You might think us writers, we’re gentle folk. Quietly shaping words into sentences, carefully assembling them...
Be Bold! One of the best ways to increase your sales and bottom line is through a strong content marketing strategy. Written by Daniela Cavalletti 8 min read Do you ever feel like your business is fading into the background online? Are you beating your head against a...
Want to get noticed around the world? Here are my 13 dos and don’ts when writing for a global audience of international clients. Written by Daniela Cavalletti 8 min read I’ve just come back from visiting an international mix of clients, family and friends in Europe. I spent...
Becoming a confident content writer doesn’t happen overnight. Let the writing rules I learned over three decades give you a leg-up – and a head start over your competition. Written by Daniela Cavalletti 9 min read Today I realised that I had missed a personal milestone: I had...
How to make decisions you won’t regret – in business and in life Written by Daniela Cavalletti 5 min read It might be the start of a new year, or just the current climate of extreme polarity in how humans see and interact with the world. My recent...
Finding the right balance between professional persona and authenticity makes you approachable, strengthens your brand – and ultimately attracts the right clients. Written by Daniela Cavalletti 7 min read Do you ever want to write about yourself and your experience (in a business blog, book or article), but...
Mindset determines everything we do and feel – and that includes how we see our past and anticipate the future. Change your mindset to change how you experience life. Written by Daniela Cavalletti 7 min read So, it’s almost the end of January of yet another year already....
Stuck for a writing angle? Got your blog or book started …. but then ideas fizzled out? You’re not alone – every writer experiences this dilemma. But there are ways out of the black hole of writer’s block. Written by Daniela Cavalletti 3 min read Well, I’ll be...
I’m compiling my holiday reading list – what’s on yours? Written by Daniela Cavalletti 3 min read Wait, wait ...
