08 May The 7 Secrets of Successful Content Writing
Writing confident, engaging content is crucial for your business success. Alas, it’s a skill that comes with its own set of rules ...
24 Apr Why Your Business Needs A Copywriter (and Which)
Working with the right copywriter will give you the competitive edge as staying top-of-mind is getting harder and harder. Written by Daniela Cavalletti 7 min read Every successful business is built on a simple set of sales and marketing premises. One of them is a process during...
03 Apr 3 Ways to Create a Successful Email Marketing Campaign
Email marketing is like door-knocking. It’s hard. It takes certain understanding and skills to have someone’s door opened to you and being allowed in. Written by Daniela Cavalletti 4 min read Have you ever had someone knock on your door trying to sell you something? Perhaps a...
19 Sep 7 Obvious Signs You Need New Website Content
Fresh website content writing – the magic potion for a tired site Written by Daniela Cavalletti 5 min read Deep down you know it’s not right … The style of website content writing that was so perfect for your business five or so years ago? It’s looking...
12 Sep Why You Need to Hire a Writer to Help Your Business Grow
Clever companies hire a writer to increase their bottom line Written by Daniela Cavalletti 4 min read You’re, of course, able to write your own marketing or business content. But will this copy make your business grow? Do you have the time to stay on top of the...
05 Sep Top 5 Content Marketing Resources You Need(ed)
How to get your Content Marketing Done … And Stay Sane Written by Daniela Cavalletti 5 min read Oh, there are so many excellent resources out there, to help you develop and nail your content marketing strategy ...
01 Aug How to Brief a Copywriter
Copywriters like to ask many questions – and here’s why Written by Katherine Tate 4 min read It may sound strange, but us copywriters, we often spend more time planning a project than doing the actual writing. Even the simplest job needs a rock-solid direction: a good brief...
06 Jun This is How to Write Effective Procedures
The devil is in the detail … How to use systematic business writing tricks to keep chaos in check. Written by Jessica Stewart and Daniela Cavalletti So you’re working to a deadline, have got the words just right, you hit print and … the toner cartridge needs...
18 Apr Content Marketing – Are You Getting Noticed For All The Wrong Reasons?
Don’t allow inconsistency to creep into your content marketing Written by Kerry Littrich To get out from behind my desk as a copywriter, I work as an extra on TV shows and commercials. It’s fun doing something completely different to my normal job. I get fussed over...
11 Apr You Trusted Whom to Write Your Content?!
Business Content – it’s essential to keep it authentic, relevant and meaningful. And affordable. Written by Daniela Cavalletti Your written content is one of the most vital parts of your marketing plan. Once you bait someone into reading ‘crap content’ you ruined your credibility – and your...