12 Sep Why You Need to Hire a Writer to Help Your Business Grow

Clever companies hire a writer to increase their bottom line

Written by Daniela Cavalletti

4 min read

You’re, of course, able to write your own marketing or business content. But will this copy make your business grow? Do you have the time to stay on top of the latest Google SEO changes? And can you write to punishing deadlines – and deliver every time?

For most business owners, department heads and marketing managers the answer is a resounding ‘no’.

Why Hire a Writer – Rather than DIY Your Content?

Most people can write, but not everyone can write well. There’s simply no short-cut to becoming a versatile, strong writer. You’re an expert in your field through working very hard to get where you are now. And copywriting guns for hire like us, we’ve also spent oodles of blood, sweat and tears to become professional wordsmiths; leaving a trail of slayed bad grammar in our wake. Like any writer worth their salt we’ve become experts in our craft only after accumulating years of experience, and honing our skills by writing versatile content to often gut-wrenching deadlines and off tricky briefs.

There are no substitutes for experience, skills and strong work ethic in any field. So here’s then why you should consider calling in the professionals, to keep your brand intact and top-of-the-crop amongst the competition:

No Time, No Time!

And let’s add potential lack of interest to the mix. You may well have some skills in the writing department. But let’s face it: most business owners and managers prefer to (and should) focus on strategy and other aspects of their business. You simply don’t have the extra time or energy to develop compelling content that engages an audience. And you don’t want to risk passing it off to ‘Carol in sales’ either. She likely finds the whole thing daunting and doesn’t have the time to do a good job of it without affecting the quality of her actual job.

A Mighty Push up the Search Rankings

Google bots regularly crawl your website, gathering information about your content. What those little critters think of your copy determines whether you appear on page 1 or page 111 in the Google search results. People will tell you different things about how to make these Google bots happy and it can be a little complicated based on algorithms and other digital voodoo.

However, there are a couple of things we know for sure: your content will not rank well if it’s not of consistently good quality or cookie-cutter duplicated content. A good writer is all over what ‘optimises’ copy to make the bots happy from the prudent use of keywords to the right length of copy. But what makes those bots really turn happy somersaults is fresh, original compelling content free of factual and spelling errors that keeps readers on the page for longer. And that’s what you will achieve with a professional copywriter.

Your Reputation Is Safe with a Hired Writer

Any company content reflects your brand, service and your values. Poorly-developed content does little to enhance your reputation, earn trust, or translate to sales or any other intended outcome. The best part is nobody needs to know you didn’t write that fabulous blog that rakes in positive comments all over social media. Writers like us use your tone of voice and style. We put your name on all the content we create to establish you as an industry authority who now forges even better connections with customers.

Come on, Get Social!

Posting regularly across your website and social media channels, and delivering your e-newsletter or direct marketing content on time every time can be tricky. To actually achieve engagement, connection, conversation and prompt a desired action can be a big overwhelming challenge. When you hire a writer, they will take the time to understand your objectives, brand and target audience. Next, they’ll make informed recommendations and develop appropriate content for each platform and medium.

No-brainer Ideal Ideas

Writers are wizards at coming up with topics and fresh approaches to developing creative and interesting content. Repurposing existing text is another skill. A series of your blogs could be the basis for your next e-book, or your survey results could become a killer infographic. We also know the different platforms, avenues, styles and formats that can be used depending on your unique business objectives. A good hired writer will do their darnedest to make the process as smooth and easy as possible for you and exceed your expectations. From white papers, video scripts, awards submissions to email marketing campaigns, it can all be completed efficiently and effectively with as little (or as much) input as you like.

A Great Hired Writer Hits Your Targets

Aaah …. Now, doesn’t that feel like a weight off your shoulders? Knowing you have someone this dedicated on your side; someone who has the same drive to make your business look and sound good – and highly successful.

Bullseye!

These are only a handful of financially and economically sound reasons to hire a writer. I could easily think of another 10. Just let me leave you with this thought: can your business afford to not hire a writer who’s gunning for you?

Cavalletti Communications has an A-team of inquisitive copywriters, editors and ghostwriters who will ask the easy and tough questions that create spot-on content solutions for you and your business. Give us a hoy now and let us know how we can help you with your business or marketing content.