Are you suffering from ‘pandemic paralysis’? Is it impacting the way you talk to your staff, stakeholders and clients? You are not alone. Here’s how to take back control. 6 min read Most small-business owners operate in a perpetual state of overwhelm at the best of times,...
Following recent significant events, is it time for businesses to stand up to social media? I think so. We all need to hold them more accountable for their actions and lack of social responsibility. Written by Daniela Cavalletti 8 min read Along with most of the rest of...
We’ve trawled through hundreds of blogs, assessing the marketing trends for 2019. And, naturally, we have a few thoughts of our own to add. So, what’s hot … and what’s not? Read on, and get your marketing and sales sizzling. Written by Daniela Cavalletti 9 min read I’m...
Marianne Arthur is a 14-year-old pupil who lives in New Zealand. Her eloquent and insightful first piece published on this blog was a response to the Harvey Weinstein scandal, and how power corrupts. This time she turns her attention to another topical issue: immigration. Written by Marianne...
You’ve been in business for a while. You’ve seen and learned a thing or two. Now it’s time to gather it all in a book, and use it as a credibility-boost with your customers. But you’ve got to do it right. Written by Bryan Szabo and...
Writing interesting content doesn’t always come easy – especially when the subject is as dreary as watching paint dry. Here are five ways how you can dress up the most boring of subjects. Written by Daniela Cavalletti 5 min read Barcodes. That was the topic that very nearly...
Welcome to the crazy world of the English language Written by Neza Skorc 4 min read As a native from a tiny little country that’s younger than I am (before your mind wonders – I’m not that old, my country is that young), I can hardly remember...
Your business needs (the right) marketing content more than you might realise Written by Daniela Cavalletti 7 min read I just moved house, and there’s an exciting new community to explore. Plus, I’m heading overseas in a few weeks (hello Budapest wedding, German family and Dutch bicycling heaven!...
They can be an influential marketing tool for your business. But for business ebooks to reap rewards, you need to get them right. Written by Daniela Cavalletti 6 min read I am a total sucker when it comes to downloading interesting free business-ebooks (as my bulging inbox clearly...
When it comes to business blogging, there’s a fine line between not giving your readers enough … and boring them to tears. Find out how to successfully blog for business. Written by Daniela Cavalletti 7 min read Let’s start with an admission: when I first decided to write...
