08 May The 7 Secrets of Successful Content Writing
Writing confident, engaging content is crucial for your business success. Alas, it’s a skill that comes with its own set of rules ...
01 May How to Survive the Email Flood
Inbox out of control? Fear not. Use our Email-Flood Survival Guide. Written by Daniela Cavalletti 4 min read It’s easy to see why we’re all getting so stressed by simply thinking of email: our inboxes are overflowing, spammy virus-laden messages swamp us, and we never ever seem to...
24 Apr Why Your Business Needs A Copywriter (and Which)
Working with the right copywriter will give you the competitive edge as staying top-of-mind is getting harder and harder. Written by Daniela Cavalletti 7 min read Every successful business is built on a simple set of sales and marketing premises. One of them is a process during...
10 Apr How Power Corrupts
Marianne Arthur is a 14-year-old school student who lives in New Zealand. This piece was written as a response to a question about how power corrupts, referencing Macbeth. It is a fascinating insight into a young girl’s thoughts around the Harvey Weinstein fallout. A level of innocence...
03 Apr 3 Ways to Create a Successful Email Marketing Campaign
Email marketing is like door-knocking. It’s hard. It takes certain understanding and skills to have someone’s door opened to you and being allowed in. Written by Daniela Cavalletti 4 min read Have you ever had someone knock on your door trying to sell you something? Perhaps a...
27 Mar Why Silence Is Golden for Business
Ambient noise has the ability to make or break your focus, creativity and work quality. What’s the right level for you? Written by Daniela Cavalletti 5 min read For my husband and me, this year is all about another step in going global with our respective businesses. Recently,...
20 Mar Why You Need to Be Obsessed with the Oxford Comma
Proper grammar and punctuation are not just for copywriters and other wordnerds – getting them right can save you face and big bucks in business. Written by Daniela Cavalletti 4 min read You might think us writers, we’re gentle folk. Quietly shaping words into sentences, carefully assembling them...
13 Mar 5 Ways to Improve Your Content Marketing Strategy
Be Bold! One of the best ways to increase your sales and bottom line is through a strong content marketing strategy. Written by Daniela Cavalletti 8 min read Do you ever feel like your business is fading into the background online? Are you beating your head against a...
06 Mar How to Teach Yourself to Be Less Stressed + Frantic
Too busy? You cannot make your days longer to get everything done (sorry). But you can change your perception of time. Sooth your buzzing brain by teaching yourself to be less frantic. Written by Daniela Cavalletti 9 min read I’ve just come back from a big networking event...
20 Feb How to Successfully Write for a Global Audience
Want to get noticed around the world? Here are my 13 dos and don’ts when writing for a global audience of international clients. Written by Daniela Cavalletti 8 min read I’ve just come back from visiting an international mix of clients, family and friends in Europe. I spent...