Whatever you say (or do) in your business – your sales or marketing – needs to follow the ARM Principle to cut through the wild online noise: being authentic, relevant and memorable. Written by Daniela Cavalletti 4 min read It’s that time again – you have to write...
Marianne Arthur is a 14-year-old school student who lives in New Zealand. This piece was written as a response to a question about how power corrupts, referencing Macbeth. It is a fascinating insight into a young girl’s thoughts around the Harvey Weinstein fallout. A level of innocence...
Email marketing is like door-knocking. It’s hard. It takes certain understanding and skills to have someone’s door opened to you and being allowed in. Written by Daniela Cavalletti 4 min read Have you ever had someone knock on your door trying to sell you something? Perhaps a...
Ambient noise has the ability to make or break your focus, creativity and work quality. What’s the right level for you? Written by Daniela Cavalletti 5 min read For my husband and me, this year is all about another step in going global with our respective businesses. Recently,...
Proper grammar and punctuation are not just for copywriters and other wordnerds – getting them right can save you face and big bucks in business. Written by Daniela Cavalletti 4 min read You might think us writers, we’re gentle folk. Quietly shaping words into sentences, carefully assembling them...
Be Bold! One of the best ways to increase your sales and bottom line is through a strong content marketing strategy. Written by Daniela Cavalletti 8 min read Do you ever feel like your business is fading into the background online? Are you beating your head against a...
Too busy? You cannot make your days longer to get everything done (sorry). But you can change your perception of time. Sooth your buzzing brain by teaching yourself to be less frantic. Written by Daniela Cavalletti 9 min read I’ve just come back from a big networking event...
Want to get noticed around the world? Here are my 13 dos and don’ts when writing for a global audience of international clients. Written by Daniela Cavalletti 8 min read I’ve just come back from visiting an international mix of clients, family and friends in Europe. I spent...
Becoming a confident content writer doesn’t happen overnight. Let the writing rules I learned over three decades give you a leg-up – and a head start over your competition. Written by Daniela Cavalletti 9 min read Today I realised that I had missed a personal milestone: I had...
How to make decisions you won’t regret – in business and in life Written by Daniela Cavalletti 5 min read It might be the start of a new year, or just the current climate of extreme polarity in how humans see and interact with the world. My recent...
