Are you holding back your own business? Written by Daniela Cavalletti 5 min read I just had a chat with one of our clients, let’s call her Annie. Annie’s business competes in the very crowded property and real estate market. Her excellent processes, the team’s work ethic, and...
Copywriters like to ask many questions – and here’s why Written by Katherine Tate 4 min read It may sound strange, but us copywriters, we often spend more time planning a project than doing the actual writing. Even the simplest job needs a rock-solid direction: a good brief...
Dwelling on our past (writing) mistakes does nothing to improve the present Written by Bryan Szabo 4 min read I recently spent some time cleaning out my hard-drive, and I couldn’t resist the opportunity to stroll down memory lane. I thought I’d enjoy the scenery. I was mistaken. For...
How to win the marketing message war with your competitors Written by Daniela Cavalletti 7 min read A lot of our daily communication happens in writing these days: from text messages, via social media posts and comments, to personal and work emails. We all type away more than...
A look at three marketing content giants to emulate in your social media kingdom. Written by Daniela Cavalletti We’ve all heard the old “happy wife, happy life” adage (which happens to be true). For a relationship to flourish, participants at both ends of the deal need to...
Writing is an art. Learn how the masters transform their creations from ‘meh’ to ‘wow!’ Written by Daniela Cavalletti Each creative act is enhanced and completed by understanding and applying the correct tools and techniques. Whether it’s The Girl With The Pearl Earring, a Mondrian, The Birth of...
The devil is in the detail … How to use systematic business writing tricks to keep chaos in check. Written by Jessica Stewart and Daniela Cavalletti So you’re working to a deadline, have got the words just right, you hit print and … the toner cartridge needs...
So you want to write and publish a business book? Here's how to decide whether self-publishing is for you (and your book). Written by Daniela Cavalletti After all the time and – don't underestimate this part – emotion, invested in writing a book manuscript, it’s no wonder that...
Take time to connect offline in these online times of fake Written by Daniela Cavalletti If you believe Facebook, Instagram and LinkedIn we are all gloriously successful people who have adorable kids, homes or pets. We’re raking in the deals / moolah / medals / awards,...
Tone – why you should watch your writing attitude Written by Daniela Cavalletti Every written piece – from blogs to books – has both a message and a tone. The message is what you want to say, and tone is how you say it. Read the following list, either in...
