Is your email marketing failing – simply because people don’t open your emails? Written by Daniela Cavalletti 6 min read Email marketing is an immensely effective way to personalise and target your marketing messaging, and meaningfully engage with your customers. But … what if you have the best...
Personal Branding: Find Out Why it's Big Bang for Your Business Buck Written by Daniela Cavalletti 5 min read It worked for Richard Branson. And it will work for you. I’m not talking about driving a tank down Fifth Avenue in New York, cross-dressing on the job, or wearing...
Why remembering your favourite bedtime story will make you a better business and content-marketing writer. Written by Daniela Cavalletti 3 min read Telling stories rather than mere facts connects people – your potential and existing customers, as well as your staff and suppliers – with you and...
How to Deal with Alternative Facts. A Rare Personal Rant Written by Daniela Cavalletti For those of us working with words – and anyone with a love for language and good writing – reading the news items surrounding Donald Trump's presidency has been disheartening, to say the least....
If you find it hard to say ‘no’, try this Written by Daniela Cavalletti 6 min read No matter how battle-hardened we may be in business (or life) – deep down we all want to be valued, needed and loved. We want to belong and feel connected. So...
How your word-nerd editor will help you create your best work Written by Jessica Stewart and Daniela Cavalletti We’re here to let you in on a secret – us editors, we sometimes like to think of ourselves as your (geeky) superheroes: we’re here to save you! It may...
Don’t Diss The Case Study – It’s Got Pulling Power Written by Daniela Cavalletti Case studies: how boring, how time consuming, how difficult, how … ‘yawn!’, I hear you think. So, congrats for reading this far. You might think of case studies as being dry, dusty and...
Copywriting has changed dramatically since the days of Mad Men Written by Daniela Cavalletti One of the most important jobs of a good copywriter is to develop written content free of confusing jargon. It’s silly then that, as content writers, we have to go by the somewhat obscure name of...
Beware the Lurking Dangers of Not Taking Proper Breaks Written by Daniela Cavalletti Hello, welcome back! Here you are: fresh from a relaxing break over Christmas (so very deliciously long in Australia), your annual leave or a weekend staycation. Aaah, you look and feel so relaxed! So ready to take on...
What does it take for your content marketing to become successful? It's easy to overlook the 3 essential basics with so many channels and options to choose from. Written by Daniela Cavalletti Content Marketing, the dictionary tells us, is "a type of marketing that involves the creation...
