Our attention spans keep shortening, and you have less and less time to engage and convince your potential new client that you are right for them. So you need to ask yourself: does my website content still cut through? Written by Daniela Cavalletti 4 min read We’re in...
Content Curation Explained: It’s Good to Be Opinionated Written by Daniela Cavalletti Content is still king. With our insatiable hunger for information in the digital age, every business needs to create a lot of (quality) content to stay ahead of the competition (or at least not be...
Confessions of a Recovering Perfectionist Written by Daniela Cavalletti 6 min read Perfectionism intrudes into our lives in many forms, and often it's hard to escape from. You might be polishing that presentation or catching up on work well into the wee hours. We're missing out on sleep,...
Why Being Compassionate Makes Good Business Sense Written by Daniela Cavalletti 4 min read There was a time in early 2017, when my life resembled a Monty Python sketch: one surreal event following another. The “what the heck …?!” feeling reached top-pythonesque levels when my scooter was rear-ended by a...
Hire a ghostwriter, me? Professional authors do it – so why shouldn’t you? Written by Daniela Cavalletti 7 min read In a previous life, before starting my own business, I worked in book publishing for one of the world’s largest publishing houses. I loved being surrounded by new ideas,...
Why Your Editor is Your Book's Best Friend Written by Bryan Szabo and Daniela Cavalletti Some authors who've had their book manuscripts edited by us confess that, initially, they had to work up the courage to approach an editor at all. Many of their concerns stemmed from...
The pride in what you do - your business passion - will always set you apart from a faceless sea of competitors. Written by Daniela Cavalletti 3 min read Us Italians and us writers, we do love talking about passion and its importance in communication. So you may have...
Grab a cuppa (and a treat). Get comfy. And have a leisurely read of 2018's most popular stories on life, work, ...
Blogging: don't know where to start? Here are five writing hacks to create awesome blog posts Written by Daniela Cavalletti 6 min read Writing regular blog posts is one of the most effective inbound-marketing tools to connect with your customers new and old, your target market. But ...
Does networking feel scary, boring or like hard work to you? It doesn’t have to. Here’s how to enjoy chatting to strangers – and get meaningful return on your networking buck. Written by Daniela Cavalletti 7 min read Networking and connecting with others: it’s vital to being in...
