21 Dec The Best Reads of 2018
Grab a cuppa (and a treat). Get comfy. And have a leisurely read of 2018's most popular stories on life, work, ...
06 Dec 5 Clever Shortcuts to Writing Better Blogs
Blogging: don't know where to start? Here are five writing hacks to create awesome blog posts Written by Daniela Cavalletti 6 min read Writing regular blog posts is one of the most effective inbound-marketing tools to connect with your customers new and old, your target market. But ...
23 Oct “Other” Is an Easy Hook to Tear Someone Open With
Marianne Arthur is a 14-year-old pupil who lives in New Zealand. Her eloquent and insightful first piece published on this blog was a response to the Harvey Weinstein scandal, and how power corrupts. This time she turns her attention to another topical issue: immigration. Written by Marianne...
08 Oct How to Use Your Book as a Business Multiplier
You’ve been in business for a while. You’ve seen and learned a thing or two. Now it’s time to gather it all in a book, and use it as a credibility-boost with your customers. But you’ve got to do it right. Written by Bryan Szabo and...
27 Sep 5 Ways to Stop Boring Your Readers to Tears
Writing interesting content doesn’t always come easy – especially when the subject is as dreary as watching paint dry. Here are five ways how you can dress up the most boring of subjects. Written by Daniela Cavalletti 5 min read Barcodes. That was the topic that very nearly...
12 Sep 10 Nifty Networking Tricks That’ll Make You A Pro
Does networking feel scary, boring or like hard work to you? It doesn’t have to. Here’s how to enjoy chatting to strangers – and get meaningful return on your networking buck. Written by Daniela Cavalletti 7 min read Networking and connecting with others: it’s vital to being in...
28 Aug 8 Reasons Why Your Email Marketing Isn’t Working
Is your email marketing failing – simply because people don’t open your emails? Written by Daniela Cavalletti 6 min read Email marketing is an immensely effective way to personalise and target your marketing messaging, and meaningfully engage with your customers. But … what if you have the best...
15 Aug English Doesn’t Make Sense! … Or Does It?
Welcome to the crazy world of the English language Written by Neza Skorc 4 min read As a native from a tiny little country that’s younger than I am (before your mind wonders – I’m not that old, my country is that young), I can hardly remember...
09 Aug 10 Lucrative Reasons Why Creating Content is Worth the Bother
Your business needs (the right) marketing content more than you might realise Written by Daniela Cavalletti 7 min read I just moved house, and there’s an exciting new community to explore. Plus, I’m heading overseas in a few weeks (hello Budapest wedding, German family and Dutch bicycling heaven!...
01 Aug Are Business Ebooks Really Still a Thing … or So Yesterday?
They can be an influential marketing tool for your business. But for business ebooks to reap rewards, you need to get them right. Written by Daniela Cavalletti 6 min read I am a total sucker when it comes to downloading interesting free business-ebooks (as my bulging inbox clearly...