How to Land Your Message or Appeal Successfully Written by Jessica Stewart and Daniela Cavalletti Writing to persuade is more of a science than an art. While a beautiful piece of prose has a certain magic, there are elements that any writer can employ, in any situation....
Don’t Diss The Case Study – It’s Got Pulling Power Written by Daniela Cavalletti Case studies: how boring, how time consuming, how difficult, how … ‘yawn!’, I hear you think. So, congrats for reading this far. You might think of case studies as being dry, dusty and...
Copywriting has changed dramatically since the days of Mad Men Written by Daniela Cavalletti One of the most important jobs of a good copywriter is to develop written content free of confusing jargon. It’s silly then that, as content writers, we have to go by the somewhat obscure name of...
Beware the Lurking Dangers of Not Taking Proper Breaks Written by Daniela Cavalletti Hello, welcome back! Here you are: fresh from a relaxing break over Christmas (so very deliciously long in Australia), your annual leave or a weekend staycation. Aaah, you look and feel so relaxed! So ready to take on...
Beat procrastination – and get stuff done Written by Daniela Cavalletti Most of us have come face-to-face with paralysing procrastination or "what are my priorities again?" struggles at one time or another. Whether in business or life, some days (or – yikes! – even weeks, months) just don't flow as smoothly as we'd...
Content Marketing Podcast - Guest Speaker With Daniela Cavalletti Corporate trainer, author and speaker Jane Jackson, asked me onto her Career Podcast to chat about the importance of cultural nuances in content marketing. An expert on social media profiles, she invited me after reading my career history on LinkedIn; who says digital marketing doesn't work? If...
How to Swim, not Sink, When Drowning in Emails Written by Daniela Cavalletti Who remembers the pressure-free days before drowning in emails? This all started to change almost a quarter of a century ago now. The World Wide Web opened to the public almost 25 years ago, making inter-company and...
Digital Marketing Podcast - Guest Speaker With Daniela Cavalletti Recently, I was invited to talk on digital marketing podcast Breaking Digital. As a result, I had an absolute ball. This is, after all, the 'dirty digital talk' marketing podcast channel. Plus a great resource for entrepreneurs who want to make a difference online. It's...
When The Going Gets Tough … It’s Time to Talk Written by Daniela Cavalletti Sometimes, life just sucks. Maybe right now one (or maybe even pretty much every) aspect of it is hitting the proverbial fan for you, big time. Emotional overwhelm has made a snug home...
LinkedIn Isn’t Facebook for Business - Time to Up The Game Written by Daniela Cavalletti Do you have your business social media all sussed out and under control? While one in three Australian businesses has a social media presence, the smaller SMEs (small to medium-sized enterprises) are...
