Becoming a confident content writer doesn’t happen overnight. Let the writing rules I learned over three decades give you a leg-up – and a head start over your competition. Written by Daniela Cavalletti 9 min read Today I realised that I had missed a personal milestone: I had...
Our attention spans keep shortening, and you have less and less time to engage and convince your potential new client that you are right for them. So you need to ask yourself: does my website content still cut through? Written by Daniela Cavalletti 4 min read We’re in...
Stuck for content ideas? Learn how to make your writing pop again. Written by Daniela Cavalletti 5 min read It’s that time of the month again … Time to write your stash of blog posts or create your regular newsletter full of clever content. But you’re stuck. Your creativity-well...
Content Curation Explained: It’s Good to Be Opinionated Written by Daniela Cavalletti Content is still king. With our insatiable hunger for information in the digital age, every business needs to create a lot of (quality) content to stay ahead of the competition (or at least not be...
Hire a ghostwriter, me? Professional authors do it – so why shouldn’t you? Written by Daniela Cavalletti 7 min read In a previous life, before starting my own business, I worked in book publishing for one of the world’s largest publishing houses. I loved being surrounded by new ideas,...
Whatever you say (or do) in your business – your sales or marketing – needs to follow the ARM Principle to cut through the wild online noise: being authentic, relevant and memorable. Written by Daniela Cavalletti 4 min read It’s that time again – you have to write...
Writing a business book seems a big project. And, yes, it is an exciting big journey. Chunk it down – and you will sail through the process to your finished book. Written by Daniela Cavalletti 13 min read Books boost business; that’s a fact. Having a published book...
Why Your Editor is Your Book's Best Friend Written by Bryan Szabo and Daniela Cavalletti Some authors who've had their book manuscripts edited by us confess that, initially, they had to work up the courage to approach an editor at all. Many of their concerns stemmed from...
The pride in what you do - your business passion - will always set you apart from a faceless sea of competitors. Written by Daniela Cavalletti 3 min read Us Italians and us writers, we do love talking about passion and its importance in communication. So you may have...
Following recent significant events, is it time for businesses to stand up to social media? I think so. We all need to hold them more accountable for their actions and lack of social responsibility. Written by Daniela Cavalletti 8 min read Along with most of the rest of...
