Blogging: don't know where to start? Here are five writing hacks to create awesome blog posts Written by Daniela Cavalletti 6 min read Writing regular blog posts is one of the most effective inbound-marketing tools to connect with your customers new and old, your target market. But ...
Writing interesting content doesn’t always come easy – especially when the subject is as dreary as watching paint dry. Here are five ways how you can dress up the most boring of subjects. Written by Daniela Cavalletti 5 min read Barcodes. That was the topic that very nearly...
Is your email marketing failing – simply because people don’t open your emails? Written by Daniela Cavalletti 6 min read Email marketing is an immensely effective way to personalise and target your marketing messaging, and meaningfully engage with your customers. But … what if you have the best...
Welcome to the crazy world of the English language Written by Neza Skorc 4 min read As a native from a tiny little country that’s younger than I am (before your mind wonders – I’m not that old, my country is that young), I can hardly remember...
Your business needs (the right) marketing content more than you might realise Written by Daniela Cavalletti 7 min read I just moved house, and there’s an exciting new community to explore. Plus, I’m heading overseas in a few weeks (hello Budapest wedding, German family and Dutch bicycling heaven!...
They can be an influential marketing tool for your business. But for business ebooks to reap rewards, you need to get them right. Written by Daniela Cavalletti 6 min read I am a total sucker when it comes to downloading interesting free business-ebooks (as my bulging inbox clearly...
Personal Branding: Find Out Why it's Big Bang for Your Business Buck Written by Daniela Cavalletti 5 min read It worked for Richard Branson. And it will work for you. I’m not talking about driving a tank down Fifth Avenue in New York, cross-dressing on the job, or wearing...
Why remembering your favourite bedtime story will make you a better business and content-marketing writer. Written by Daniela Cavalletti 3 min read Telling stories rather than mere facts connects people – your potential and existing customers, as well as your staff and suppliers – with you and...
When it comes to business blogging, there’s a fine line between not giving your readers enough … and boring them to tears. Find out how to successfully blog for business. Written by Daniela Cavalletti 7 min read Let’s start with an admission: when I first decided to write...
Scepticism …. How do you know whether you’re making the right decision? And how can you help others make theirs? Written by Daniela Cavalletti 5 min read Sometimes the internet simply is a great place. And I’m not talking about kitten videos. I've been touched by the many kind...
