Personal Branding: Find Out Why it's Big Bang for Your Business Buck Written by Daniela Cavalletti 5 min read It worked for Richard Branson. And it will work for you. I’m not talking about driving a tank down Fifth Avenue in New York, cross-dressing on the job, or wearing...
Why remembering your favourite bedtime story will make you a better business and content-marketing writer. Written by Daniela Cavalletti 3 min read Telling stories rather than mere facts connects people – your potential and existing customers, as well as your staff and suppliers – with you and...
How to Deal with Alternative Facts. A Rare Personal Rant Written by Daniela Cavalletti For those of us working with words – and anyone with a love for language and good writing – reading the news items surrounding Donald Trump's presidency has been disheartening, to say the least....
When it comes to business blogging, there’s a fine line between not giving your readers enough … and boring them to tears. Find out how to successfully blog for business. Written by Daniela Cavalletti 7 min read Let’s start with an admission: when I first decided to write...
Feeling stuck? Having a healthy dose of creativity handy makes everything we do in life and business flow better. But here’s the crunch: you have to work for that inspiration to strike. Written by Daniela Cavalletti 6 min read I had a busy, hectic week. And frankly,...
No idea what your teenagers or millennial colleagues are talking about? Don't worry, it's only history repeating itself – and language evolving (really). Written by Daniela Cavalletti 3 min read Bizarrely, it’s only about five minutes after I turned 37 – yet I have a the big five-oh birthday coming up...
I just moved from the big smoke to a smaller community. What will it mean for business and … well, life? Written by Daniela Cavalletti 6 min read Sea change, tree change … big changes are in the air. I just up and left my home in bustling...
Is the sky falling when it comes to businesses and Facebook? Not quite – opportunities still exist. But to survive the new rules of engagement, your Facebook marketing needs some solid rejigging. Written by Daniela Cavalletti 6 min read I’m not a huge Facebook fan and may not...
An interview is usually the first step to creating great copy, but not everyone finds it easy to ‘say what they mean’ when put on the spot. Here are some tips on being interviewed for content creation that will help you find your voice –...
Writing confident, engaging content is crucial for your business success. Alas, it’s a skill that comes with its own set of rules ...
