Clever companies hire a writer to increase their bottom line Written by Daniela Cavalletti 4 min read You’re, of course, able to write your own marketing or business content. But will this copy make your business grow? Do you have the time to stay on top of the...
How to get your Content Marketing Done … And Stay Sane Written by Daniela Cavalletti 5 min read Oh, there are so many excellent resources out there, to help you develop and nail your content marketing strategy ...
When it comes to content creation, honesty is always the best policy Written by Bryan Szabo 3 min read In one of my recent blog posts I talked about moving from being a passive consumer of content to an active creator of it. Today, I’d like to talk...
Are you holding back your own business? Written by Daniela Cavalletti 5 min read I just had a chat with one of our clients, let’s call her Annie. Annie’s business competes in the very crowded property and real estate market. Her excellent processes, the team’s work ethic, and...
Copywriters like to ask many questions – and here’s why Written by Katherine Tate 4 min read It may sound strange, but us copywriters, we often spend more time planning a project than doing the actual writing. Even the simplest job needs a rock-solid direction: a good brief...
How to win the marketing message war with your competitors Written by Daniela Cavalletti 7 min read A lot of our daily communication happens in writing these days: from text messages, via social media posts and comments, to personal and work emails. We all type away more than...
If you find it hard to say ‘no’, try this Written by Daniela Cavalletti 6 min read No matter how battle-hardened we may be in business (or life) – deep down we all want to be valued, needed and loved. We want to belong and feel connected. So...
How your word-nerd editor will help you create your best work Written by Jessica Stewart and Daniela Cavalletti We’re here to let you in on a secret – us editors, we sometimes like to think of ourselves as your (geeky) superheroes: we’re here to save you! It may...
A look at three marketing content giants to emulate in your social media kingdom. Written by Daniela Cavalletti We’ve all heard the old “happy wife, happy life” adage (which happens to be true). For a relationship to flourish, participants at both ends of the deal need to...
Writing is an art. Learn how the masters transform their creations from ‘meh’ to ‘wow!’ Written by Daniela Cavalletti Each creative act is enhanced and completed by understanding and applying the correct tools and techniques. Whether it’s The Girl With The Pearl Earring, a Mondrian, The Birth of...
