Copywriting has changed dramatically since the days of Mad Men Written by Daniela Cavalletti One of the most important jobs of a good copywriter is to develop written content free of confusing jargon. It’s silly then that, as content writers, we have to go by the somewhat obscure name of...
Can’t Complete Your Book? These Are the Ultimate Writing Hacks to Finalise Your Manuscript Written by Daniela Cavalletti This weekend I met up with one of my dearest friends; let’s call him ‘Steve’, to protect the innocent. So, Steve and I got chatting about this, that and the...
What does it take for your content marketing to become successful? It's easy to overlook the 3 essential basics with so many channels and options to choose from. Written by Daniela Cavalletti Content Marketing, the dictionary tells us, is "a type of marketing that involves the creation...
Social Media - How To Get It Right Written by Daniela Cavalletti Nowadays, businesses simply can't do without content marketing via their social media channels such as LinkedIn, Facebook, Instagram, or Twitter (and others of the many options available). But it can seem quite a chore to stay on top...
A Short & Sharp Starter Guide for Better Copywriting Written by Daniela Cavalletti Writing. Most of us do it every day in one form or another. Some of us do it well, some not so much. As Hemingway so eloquently said: “It’s none of their business that you...
The Ultimate Beginner's Guide to Headlines That Convert Written by Daniela Cavalletti Picture yourself browsing in a bookshop, scrolling through the news online, or remembering the ads that stand out in your memory. Chances are, it was the headline that got you interested in the first place. For marketers...
SEO Copywriting - Clever content is key to a successful SEO strategy Written by Daniela Cavalletti Search engine optimisation, aka SEO is, in sum, the concept of maximising visitor numbers to a particular website – by ensuring that the site appears high on the returned-results list for certain keywords important...
What Would You Like to Know? Written by Daniela Cavalletti With a plethora of information at our fingertips these days, it is, paradoxically, becoming harder and harder to find what we truly want to read – content that is actually useful to us. Content That Matters Thanks for reading my weekly musings...
Beat procrastination – and get stuff done Written by Daniela Cavalletti Most of us have come face-to-face with paralysing procrastination or "what are my priorities again?" struggles at one time or another. Whether in business or life, some days (or – yikes! – even weeks, months) just don't flow as smoothly as we'd...
Content Marketing Podcast - Guest Speaker With Daniela Cavalletti Corporate trainer, author and speaker Jane Jackson, asked me onto her Career Podcast to chat about the importance of cultural nuances in content marketing. An expert on social media profiles, she invited me after reading my career history on LinkedIn; who says digital marketing doesn't work? If...
