Why remembering your favourite bedtime story will make you a better business and content-marketing writer. Written by Daniela Cavalletti 3 min read Telling stories rather than mere facts connects people – your potential and existing customers, as well as your staff and suppliers – with you and...
How to Deal with Alternative Facts. A Rare Personal Rant Written by Daniela Cavalletti For those of us working with words – and anyone with a love for language and good writing – reading the news items surrounding Donald Trump's presidency has been disheartening, to say the least....
No idea what your teenagers or millennial colleagues are talking about? Don't worry, it's only history repeating itself – and language evolving (really). Written by Daniela Cavalletti 3 min read Bizarrely, it’s only about five minutes after I turned 37 – yet I have a the big five-oh birthday coming up...
I just moved from the big smoke to a smaller community. What will it mean for business and … well, life? Written by Daniela Cavalletti 6 min read Sea change, tree change … big changes are in the air. I just up and left my home in bustling...
Have you ever thought of writing and publishing a book? It’s a powerful marketing tool to have in your arsenal, ...
Inbox out of control? Fear not. Use our Email-Flood Survival Guide. Written by Daniela Cavalletti 4 min read It’s easy to see why we’re all getting so stressed by simply thinking of email: our inboxes are overflowing, spammy virus-laden messages swamp us, and we never ever seem to...
Marianne Arthur is a 14-year-old school student who lives in New Zealand. This piece was written as a response to a question about how power corrupts, referencing Macbeth. It is a fascinating insight into a young girl’s thoughts around the Harvey Weinstein fallout. A level of innocence...
Ambient noise has the ability to make or break your focus, creativity and work quality. What’s the right level for you? Written by Daniela Cavalletti 5 min read For my husband and me, this year is all about another step in going global with our respective businesses. Recently,...
Too busy? You cannot make your days longer to get everything done (sorry). But you can change your perception of time. Sooth your buzzing brain by teaching yourself to be less frantic. Written by Daniela Cavalletti 9 min read I’ve just come back from a big networking event...
How to create content that your readers will love Written by Daniela Cavalletti 3 min read What’s your favourite blog, magazine or newspaper? Which websites do you love reading – and keep coming back to? Have you ever seen an advertisement that stayed with you for a long...
