24 Oct 6 Moves That Will Secure You the Content-King Crown
Marketing Content Writing – Rule with quality content ...
17 Oct Let’s Talk About Us …
The secret to writing a knockout About Us page? It’s not about you. Written by Katherine Tate 5 min read “Hey, hi … we make toasters. We’ve been making toasters since 1957. Our toasters come in black, red and stainless steel. Buy one now.” Will you fall over...
10 Oct How to Start a Successful Business Blog in 3 Easy Steps
Dare to be you, be organised, be on point – and see your business blog flourish Written by Daniela Cavalletti 8 min read I have absolutely no idea what to $&##%@ write about for our business blog this week …. Arrrrggghhh!!! If you’ve ever found yourself thinking along those...
26 Sep Media Echo Chambers: See How the Other Half Thinks
Why You Should Make Cross-Cutting Content a Part of Your Media Diet Written by Bryan Szabo 7 min read When many of us joined the world of social media, we were promised a global village. In the newly connected world, online communities were supposed to serve as...
19 Sep 7 Obvious Signs You Need New Website Content
Fresh website content writing – the magic potion for a tired site Written by Daniela Cavalletti 5 min read Deep down you know it’s not right … The style of website content writing that was so perfect for your business five or so years ago? It’s looking...
12 Sep Why You Need to Hire a Writer to Help Your Business Grow
Clever companies hire a writer to increase their bottom line Written by Daniela Cavalletti 4 min read You’re, of course, able to write your own marketing or business content. But will this copy make your business grow? Do you have the time to stay on top of the...
05 Sep Top 5 Content Marketing Resources You Need(ed)
How to get your Content Marketing Done … And Stay Sane Written by Daniela Cavalletti 5 min read Oh, there are so many excellent resources out there, to help you develop and nail your content marketing strategy ...
22 Aug Just the Facts Ma’am, Just The Facts
When it comes to content creation, honesty is always the best policy Written by Bryan Szabo 3 min read In one of my recent blog posts I talked about moving from being a passive consumer of content to an active creator of it. Today, I’d like to talk...
15 Aug Is Reading The Ultimate Brain Hack?
Scientists say that reading is the ultimate brain hack … but is it? Written by Bryan Szabo 3 min read It’s no secret that those who read regularly enjoy a host of mental benefits. Spending time between the covers has been shown to lower stress levels, improve concentration...
01 Aug How to Brief a Copywriter
Copywriters like to ask many questions – and here’s why Written by Katherine Tate 4 min read It may sound strange, but us copywriters, we often spend more time planning a project than doing the actual writing. Even the simplest job needs a rock-solid direction: a good brief...