What does it take for your content marketing to become successful? It's easy to overlook the 3 essential basics with so many channels and options to choose from. Written by Daniela Cavalletti Content Marketing, the dictionary tells us, is "a type of marketing that involves the creation...
Social Media - How To Get It Right Written by Daniela Cavalletti Nowadays, businesses simply can't do without content marketing via their social media channels such as LinkedIn, Facebook, Instagram, or Twitter (and others of the many options available). But it can seem quite a chore to stay on top...
A Short & Sharp Starter Guide for Better Copywriting Written by Daniela Cavalletti Writing. Most of us do it every day in one form or another. Some of us do it well, some not so much. As Hemingway so eloquently said: “It’s none of their business that you...
The Ultimate Beginner's Guide to Headlines That Convert Written by Daniela Cavalletti Picture yourself browsing in a bookshop, scrolling through the news online, or remembering the ads that stand out in your memory. Chances are, it was the headline that got you interested in the first place. For marketers...
SEO Copywriting - Clever content is key to a successful SEO strategy Written by Daniela Cavalletti Search engine optimisation, aka SEO is, in sum, the concept of maximising visitor numbers to a particular website – by ensuring that the site appears high on the returned-results list for certain keywords important...
What Would You Like to Know? Written by Daniela Cavalletti With a plethora of information at our fingertips these days, it is, paradoxically, becoming harder and harder to find what we truly want to read – content that is actually useful to us. Content That Matters Thanks for reading my weekly musings...
How to Swim, not Sink, When Drowning in Emails Written by Daniela Cavalletti Who remembers the pressure-free days before drowning in emails? This all started to change almost a quarter of a century ago now. The World Wide Web opened to the public almost 25 years ago, making inter-company and...
When The Going Gets Tough … It’s Time to Talk Written by Daniela Cavalletti Sometimes, life just sucks. Maybe right now one (or maybe even pretty much every) aspect of it is hitting the proverbial fan for you, big time. Emotional overwhelm has made a snug home...
LinkedIn Isn’t Facebook for Business - Time to Up The Game Written by Daniela Cavalletti Do you have your business social media all sussed out and under control? While one in three Australian businesses has a social media presence, the smaller SMEs (small to medium-sized enterprises) are...
