24 Oct 6 Moves That Will Secure You the Content-King Crown
Marketing Content Writing – Rule with quality content … or be dethroned Written by Daniela Cavalletti 5 min read We’ve all heard the phrase ‘content is king’ a lot over the years – after all it’s been kicking around since 1996. From when Bill Gates first...
19 Sep 7 Obvious Signs You Need New Website Content
Fresh website content writing – the magic potion for a tired site Written by Daniela Cavalletti 5 min read Deep down you know it’s not right … The style of website content writing that was so perfect for your business five or so years ago?...
12 Sep Why You Need to Hire a Writer to Help Your Business Grow
Clever companies hire a writer to increase their bottom line Written by Daniela Cavalletti 4 min read You’re, of course, able to write your own marketing or business content. But will this copy make your business grow? Do you have the time to stay on...
05 Sep Top 5 Content Marketing Resources You Need(ed)
How to get your Content Marketing Done … And Stay Sane Written by Daniela Cavalletti 5 min read Oh, there are so many excellent resources out there, to help you develop and nail your content marketing strategy … if only you knew where to look!...
08 Aug How to Avoid This Costly Business Bottleneck
Are you holding back your own business? Written by Daniela Cavalletti 5 min read I just had a chat with one of our clients, let’s call her Annie. Annie’s business competes in the very crowded property and real estate market. Her excellent processes, the team’s...
01 Aug How to Brief a Copywriter
Copywriters like to ask many questions – and here’s why Written by Katherine Tate 4 min read It may sound strange, but us copywriters, we often spend more time planning a project than doing the actual writing. Even the simplest job needs a rock-solid direction:...
18 Jul 7 Deadly Content Marketing Mistakes That Will Kill Your Sales
How to win the marketing message war with your competitors Written by Daniela Cavalletti 7 min read A lot of our daily communication happens in writing these days: from text messages, via social media posts and comments, to personal and work emails. We all type...
09 May The 17 Commandments of Creating Convincing Content
How to make creating content that converts a breeze Written by Daniela Cavalletti Whatever you may have to write – there are simple ways to turn the scary message mountain into a benign, easy-to-tackle molehill. If you are working, chances are, you’re writing something every...