Our attention spans keep shortening, and you have less and less time to engage and convince your potential new client that you are right for them. So you need to ask yourself: does my website content still cut through? Written by Daniela Cavalletti 4 min read We’re in...
Feeling stuck? Having a healthy dose of creativity handy makes everything we do in life and business flow better. But here’s the crunch: you have to work for that inspiration to strike. Written by Daniela Cavalletti 6 min read I had a busy, hectic week. And frankly,...
Stuck for content ideas? Learn how to make your writing pop again. Written by Daniela Cavalletti 5 min read It’s that time of the month again … Time to write your stash of blog posts or create your regular newsletter full of clever content. But you’re stuck. Your creativity-well...
Content Curation Explained: It’s Good to Be Opinionated Written by Daniela Cavalletti Content is still king. With our insatiable hunger for information in the digital age, every business needs to create a lot of (quality) content to stay ahead of the competition (or at least not be...
Confessions of a Recovering Perfectionist Written by Daniela Cavalletti 6 min read Perfectionism intrudes into our lives in many forms, and often it's hard to escape from. You might be polishing that presentation or catching up on work well into the wee hours. We're missing out on sleep,...
Why Being Compassionate Makes Good Business Sense Written by Daniela Cavalletti 4 min read There was a time in early 2017, when my life resembled a Monty Python sketch: one surreal event following another. The “what the heck …?!” feeling reached top-pythonesque levels when my scooter was rear-ended by a...
Here Are 7 Ways to Be Less of a Pain … to Yourself Written by Daniela Cavalletti 7 min read At the end of each year – or the latest in early January, when the festive frolics have been and gone – we tend to look back at...
Hire a ghostwriter, me? Professional authors do it – so why shouldn’t you? Written by Daniela Cavalletti 7 min read In a previous life, before starting my own business, I worked in book publishing for one of the world’s largest publishing houses. I loved being surrounded by new ideas,...
A company’s reputation is everything. The way you structure your crisis communication can make or break that reputation. Written by Jessica Komlos 5 min read In the digital age, being able to deftly handle a crisis is critical. It’s not just about how your business responds, but also...
The COVID-19 pandemic has changed our ways of working irrevocably. Overnight, you might need to acquire new skills, and access temporary financial relief and support. Here are our tips for writing more successful grant applications. Written by Daniela Cavalletti 5 min read Adaptation, agility and speed are crucial...
