Our attention spans keep shortening, and you have less and less time to engage and convince your potential new client that you are right for them. So you need to ask yourself: does my website content still cut through? Written by Daniela Cavalletti 4 min read We’re in...
Is your email marketing failing – simply because people don’t open your emails? Written by Daniela Cavalletti 6 min read Email marketing is an immensely effective way to personalise and target your marketing messaging, and meaningfully engage with your customers. But … what if you have the best...
A look at three marketing content giants to emulate in your social media kingdom. Written by Daniela Cavalletti We’ve all heard the old “happy wife, happy life” adage (which happens to be true). For a relationship to flourish, participants at both ends of the deal need to...
What does it take for your content marketing to become successful? It's easy to overlook the 3 essential basics with so many channels and options to choose from. Written by Daniela Cavalletti Content Marketing, the dictionary tells us, is "a type of marketing that involves the creation...
Social Media - How To Get It Right Written by Daniela Cavalletti Nowadays, businesses simply can't do without content marketing via their social media channels such as LinkedIn, Facebook, Instagram, or Twitter (and others of the many options available). But it can seem quite a chore to stay on top...
SEO Copywriting - Clever content is key to a successful SEO strategy Written by Daniela Cavalletti Search engine optimisation, aka SEO is, in sum, the concept of maximising visitor numbers to a particular website – by ensuring that the site appears high on the returned-results list for certain keywords important...
Digital Marketing Podcast - Guest Speaker With Daniela Cavalletti Recently, I was invited to talk on digital marketing podcast Breaking Digital. As a result, I had an absolute ball. This is, after all, the 'dirty digital talk' marketing podcast channel. Plus a great resource for entrepreneurs who want to make a difference online. It's...
