Tone – why you should watch your writing attitude Written by Daniela Cavalletti Every written piece – from blogs to books – has both a message and a tone. The message is what you want to say, and tone is how you say it. Read the following list, either in...
A Short & Sharp Starter Guide for Better Copywriting Written by Daniela Cavalletti Writing. Most of us do it every day in one form or another. Some of us do it well, some not so much. As Hemingway so eloquently said: “It’s none of their business that you...
When The Going Gets Tough … It’s Time to Talk Written by Daniela Cavalletti Sometimes, life just sucks. Maybe right now one (or maybe even pretty much every) aspect of it is hitting the proverbial fan for you, big time. Emotional overwhelm has made a snug home...
