Plain English is a beautiful thing … or is it? Written by Jessica Stewart and Daniela Cavalletti Plain English has shown up bureaucratese, jargon and management-speak as the hurdles to communication; something long-suffering readers have always known. Over time, convoluted language became a norm in business writing – but...
Don’t allow inconsistency to creep into your content marketing Written by Kerry Littrich To get out from behind my desk as a copywriter, I work as an extra on TV shows and commercials. It’s fun doing something completely different to my normal job. I get fussed over...
Business Content – it’s essential to keep it authentic, relevant and meaningful. And affordable. Written by Daniela Cavalletti Your written content is one of the most vital parts of your marketing plan. Once you bait someone into reading ‘crap content’ you ruined your credibility – and your...
For business-book writers, self-publishing has never been easier. But how does it compare to the traditional route of finding a publisher to do it all for you? Never fear, we are here to outline all the pros and cons and help you choose which path...
How to Land Your Message or Appeal Successfully Written by Jessica Stewart and Daniela Cavalletti Writing to persuade is more of a science than an art. While a beautiful piece of prose has a certain magic, there are elements that any writer can employ, in any situation....
Multicultural Teams of Wordsmiths Are Taking Over – Don’t Get Left Out! Written by Neza Skorc, with Daniela Cavalletti Ever since I was a toddler, running around in my childhood home, I’ve had a ‘what’s out there’ itch. It was the main culprit when, at the innocent...
Can’t Complete Your Book? These Are the Ultimate Writing Hacks to Finalise Your Manuscript Written by Daniela Cavalletti This weekend I met up with one of my dearest friends; let’s call him ‘Steve’, to protect the innocent. So, Steve and I got chatting about this, that and the...
Grab Your Must-Have Tools for Book Authors Written by Bryan Szabo and Daniela Cavalletti Writers and authors are builders ...
