For business-book writers, self-publishing has never been easier. But how does it compare to the traditional route of finding a publisher to do it all for you? Never fear, we are here to outline all the pros and cons and help you choose which path...
How to Land Your Message or Appeal Successfully Written by Jessica Stewart and Daniela Cavalletti Writing to persuade is more of a science than an art. While a beautiful piece of prose has a certain magic, there are elements that any writer can employ, in any situation....
Multicultural Teams of Wordsmiths Are Taking Over – Don’t Get Left Out! Written by Neza Skorc, with Daniela Cavalletti Ever since I was a toddler, running around in my childhood home, I’ve had a ‘what’s out there’ itch. It was the main culprit when, at the innocent...
Don’t Diss The Case Study – It’s Got Pulling Power Written by Daniela Cavalletti Case studies: how boring, how time consuming, how difficult, how … ‘yawn!’, I hear you think. So, congrats for reading this far. You might think of case studies as being dry, dusty and...
Copywriting has changed dramatically since the days of Mad Men Written by Daniela Cavalletti One of the most important jobs of a good copywriter is to develop written content free of confusing jargon. It’s silly then that, as content writers, we have to go by the somewhat obscure name of...
Can’t Complete Your Book? These Are the Ultimate Writing Hacks to Finalise Your Manuscript Written by Daniela Cavalletti This weekend I met up with one of my dearest friends; let’s call him ‘Steve’, to protect the innocent. So, Steve and I got chatting about this, that and the...
Beware the Lurking Dangers of Not Taking Proper Breaks Written by Daniela Cavalletti Hello, welcome back! Here you are: fresh from a relaxing break over Christmas (so very deliciously long in Australia), your annual leave or a weekend staycation. Aaah, you look and feel so relaxed! So ready to take on...
Grab Your Must-Have Tools for Book Authors Written by Bryan Szabo and Daniela Cavalletti Writers and authors are builders ...
What does it take for your content marketing to become successful? It's easy to overlook the 3 essential basics with so many channels and options to choose from. Written by Daniela Cavalletti Content Marketing, the dictionary tells us, is "a type of marketing that involves the creation...
Social Media - How To Get It Right Written by Daniela Cavalletti Nowadays, businesses simply can't do without content marketing via their social media channels such as LinkedIn, Facebook, Instagram, or Twitter (and others of the many options available). But it can seem quite a chore to stay on top...
