Take time to connect offline in these online times of fake Written by Daniela Cavalletti If you believe Facebook, Instagram and LinkedIn we are all gloriously successful people who have adorable kids, homes or pets. We’re raking in the deals / moolah / medals / awards,...
Tone – why you should watch your writing attitude Written by Daniela Cavalletti Every written piece – from blogs to books – has both a message and a tone. The message is what you want to say, and tone is how you say it. Read the following list, either in...
How to make creating content that converts a breeze Written by Daniela Cavalletti Whatever you may have to write – there are simple ways to turn the scary message mountain into a benign, easy-to-tackle molehill. If you are working, chances are, you’re writing something every day. Judging by...
Don’t allow inconsistency to creep into your content marketing Written by Kerry Littrich To get out from behind my desk as a copywriter, I work as an extra on TV shows and commercials. It’s fun doing something completely different to my normal job. I get fussed over...
Business Content – it’s essential to keep it authentic, relevant and meaningful. And affordable. Written by Daniela Cavalletti Your written content is one of the most vital parts of your marketing plan. Once you bait someone into reading ‘crap content’ you ruined your credibility – and your...
For business-book writers, self-publishing has never been easier. But how does it compare to the traditional route of finding a publisher to do it all for you? Never fear, we are here to outline all the pros and cons and help you choose which path...
How to Land Your Message or Appeal Successfully Written by Jessica Stewart and Daniela Cavalletti Writing to persuade is more of a science than an art. While a beautiful piece of prose has a certain magic, there are elements that any writer can employ, in any situation....
Multicultural Teams of Wordsmiths Are Taking Over – Don’t Get Left Out! Written by Neza Skorc, with Daniela Cavalletti Ever since I was a toddler, running around in my childhood home, I’ve had a ‘what’s out there’ itch. It was the main culprit when, at the innocent...
Don’t Diss The Case Study – It’s Got Pulling Power Written by Daniela Cavalletti Case studies: how boring, how time consuming, how difficult, how … ‘yawn!’, I hear you think. So, congrats for reading this far. You might think of case studies as being dry, dusty and...
Copywriting has changed dramatically since the days of Mad Men Written by Daniela Cavalletti One of the most important jobs of a good copywriter is to develop written content free of confusing jargon. It’s silly then that, as content writers, we have to go by the somewhat obscure name of...
